Eastside ABA had a vision: to be more than just a therapy provider; they wanted to be a trusted ally for families navigating the challenges of neurodivergent individual care. They needed a brand that didn’t just talk about support but felt like it. Partnering with ANEWBrand, the task was to capture this heart and soul and shape it into a brand that genuinely resonated with the families they serve.

Eastside ABA’s new identity isn’t just a brand - it’s a warm hug in design form. The colors breathe calm, the logo is as steady as their support, and the whole look says, “You’re in the right place.” It’s not about just looking good; it’s about feeling right. With this refresh, Eastside ABA stands out as more than a therapy provider - it’s a trusted guide, a reassuring presence, and a beacon for families navigating the neurodivergent journey.

And the coolest part... As part of the brand refresh, we designed a sensory toy based on the new logo. This little sensory sidekick isn’t just cute; it’s a secret weapon for calm, helping kids (and let’s be honest, probably a few adults) self-regulate when the world feels like too much. More than just a feel-good fuzzy, it’s a tangible piece of Eastside ABA’s care - something families can take home, squeeze tight, and know they’ve got a team that truly understands their needs.