Smart building. Smarter design. A modular building company isn’t sexy. It’s functional and favors great form, but giving a brand in this industry the ‘cool factor’ meant drawing on inspiration from my own childhood of playing with legos and creating ‘stuff’.

And the coolest part... I’ve been helping this B2B company be cool since its earliest inception and their latest logo is an evolution from the original one I did almost 20 years ago. Just goes to show that timeless design is cross-generational.