Seattle isn’t just about coffee, tech geniuses, and an unrelenting drizzle - it’s a sports city through and through. The Seattle Sports Commission is here to prove it, rallying the community around game-changing athletic events that make fans cheer, cry, and occasionally question the ref’s eyesight. Their mission? To give athletes a shot at greatness and fans a front-row seat to the magic. Think of them as the ultimate Seattle sports hype squad.

But every great team needs a solid game plan, which is where ANEWBrand and toobnoodle came in. Together, we scrapped the outdated sports commission playbook and built something fresher, bolder, and way less corporate-feeling. The result? A sleek, flexible brand system that grows with Seattle, making sure every event under its umbrella stands out while still feeling like part of the same winning team. Seattle is officially a world-class sports city, and thanks to this rebrand, it’s only getting bigger, bolder, and more unmissable.

And the coolest part... This custom Space Needle icon isn’t just any old iStock icon - it’s one of the rare few officially licensed by the Space Needle Foundation. That’s right, it’s got the stamp of approval straight from the top (literally).